September 19th, 2011 | The Blog
Enroll America, a new non-profit organization, plans to create awareness and more importantly, explain the benefits of health care coverage to Americans, particularly those currently without any health care insurance. Many nurses may empathize with the core values of this initiative and probably can recall many cases where it applies. The new cross-sector campaign to encourage Americans to enroll in health insurance is scheduled to start in 2014. Enroll America is using the resources of a coalition of health sector organizations to promote the benefits of health coverage.
The LA Times quotes:
The law signed by President Obama last year requires most Americans to get insurance starting in 2014. At the same time, the law bans insurers from denying coverage to those who are sick and provides hundreds of millions of dollars in government subsidies to help low- and middle-income Americans purchase insurance.
The greatest challenge to enacting this law is that so many Americans currently have no health insurance. Organizers of Enroll America want to create a “culture of coverage” to offset the many disadvantages experienced by those without coverage, as well as improve the depth and range of coverages available to those who are sick.
The campaign aims to promote the multiple benefits of the new law, for example:
The industry is prepared to back Enroll America.? A healthy, cooperative effort across the insurance, pharmaceutical and hospital sectors has decided to pay $6 million of the required $10 million to launch the program. It’s pretty clear that the sector as a whole is on the same page.
Enroll America has the means to achieve one goal in particular which other approaches have failed to deliver effectively–a clear understanding of the benefits of subsidized health coverage. This message hasn’t been communicated effectively in the past. It was undersold during the long Congressional debate regarding health coverage in terms of creating a clear understanding of the benefits of the legislation.
It’s a mystery to me why there is so much opposition to the Obama health care legislation in the first place. Health insurance is a kind of risk management for both patients and health care providers. It also ensures that at least some of the costs of treatment and services are covered upfront. US health insurers could benefit greatly by providing a wider range and higher coverage without the various “procedural” issues commonly practiced in Europe and Australia.
Time will tell how the industry responds to these issues, but in the meantime, Enroll America is getting the ball rolling.