Recruitment, Next Generation Nursing, and the Employment Market » Nursing Jobs Blog – Nurses Insights at Nursing Jobs.org

Recruitment, Next Generation Nursing, and the Employment Market

November 13th, 2009  |  The Blog, You're Being (Web) Paged

If you consider nursing recruitment as a marketing exercise, the first things you notice are:

  1. The demand for nurses is huge.
  2. The recruiting methods are comparatively passive.

If  you look at the stats, the Bureau of Labor Statistics states that the number of nursing positions in the market is expected to increase by 23% in the next decade. That’s about double the average national figure.

The need for more basic support for nurse recruiting has been recognized. The new Healthcare Reform Bill passed through the House last week included several support measures for nursing, notably an extra $638 million over five years for Title VIII programs.

Let’s not count that particular chicken until it starts laying a few eggs of its own, but the fundamental issue remains: Where does the next generation of nurses come from?

The current situation is a pretty good indicator of what not to do. Importing foreign nurses has been a “fix”, not a cure. At best this will cover local needs, but not industry needs. The increased workloads created by the shortages have effectively devalued nursing positions, reduced job satisfaction, and undermined employee retention.

Nursing recruitment has been sandwiched into “healthcare,” not as a distinct image within its natural employment market. That’s done very little to encourage recruitment. Try searching for nursing career fairs on the Internet, and you’ll probably have a frustrating time. The most common result will likely just be a nursing booth.

In all other professions headhunting, actively looking for talented professionals, is long established. Nursing, which can involve multiple degrees and NASA-like levels of certifications, isn’t exactly famous for this form of recruitment which is desperately needed.

Apparently aspiring nurses are supposed to motivate themselves, put themselves through college, get their licenses, and then wade through an apathetic, outdated recruitment process. They’re also supposed to do this with a stereotypical market image of a nurse that consists of someone wearing a uniform, and use their powers of mental associations to fill in the blanks.

If you tried to sell that as a recruitment marketing policy in IT, finance, or other professions, you’d get scorned for vague babbling, and rightly so. The nursing profession needs motivated people, but how motivated can you get with an image like that to work with.

Nurses have a lot of respect in the community, a very positive image. It’s the primary selling point for a nursing career. That’s no thanks to any employment market initiatives, though, but rather through generations of nurses serving society.

Only motivated people can become nurses. Either the employment market wakes up to that fact, or the current lottery approach will continue to infest the profession.

Paul Wallis
About Paul Wallis

8 Responses to “Recruitment, Next Generation Nursing, and the Employment Market”

  • car computer exchange said on June 21st, 2017 at 8:05 am

    I’m not sure where you are getting your info, but great topic.

    I needs to spend some time learning more or understanding
    more. Thanks for wonderful information I was looking for this
    information for my mission.

  • budget rent a car said on June 21st, 2017 at 11:44 pm

    It’s a shame you don’t have a donate button! I’d definitely donate to this fantastic blog!
    I guess for now i’ll settle for book-marking and adding
    your RSS feed to my Google account. I look forward to brand new updates and will
    talk about this blog with my Facebook group. Talk soon!

  • http://voronezh.1cbit.ru/ said on June 22nd, 2017 at 12:41 am

    Hey there are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and create my
    own. Do you need any html coding expertise to make your own blog?
    Any help would be really appreciated!

  • https://www.inform-service.ru said on June 22nd, 2017 at 1:40 am

    First of all I want to say wonderful blog! I had a quick question which I’d like to ask if you do not mind.
    I was interested to find out how you center yourself
    and clear your mind before writing. I have had trouble clearing my thoughts in getting
    my ideas out there. I truly do enjoy writing
    but it just seems like the first 10 to 15 minutes
    are generally lost just trying to figure out how to begin. Any suggestions
    or hints? Thank you!

  • www.galex.ru said on June 22nd, 2017 at 3:21 am

    Very nice post. I just stumbled upon your blog and wished to say that
    I have truly enjoyed browsing your blog posts. After all I’ll be subscribing
    to your rss feed and I hope you write again very soon!

  • Joni said on June 22nd, 2017 at 4:45 am

    Have you ever thought about writing an e-book or guest authoring
    on other websites? I have a blog centered on the same information you discuss and would love to have you share some stories/information. I know my audience would enjoy your work.
    If you are even remotely interested, feel free to send me an email.

  • Armando said on June 22nd, 2017 at 5:04 am

    I have been exploring for a little for any high-quality articles or weblog posts on this sort of house
    . Exploring in Yahoo I ultimately stumbled upon this website.
    Studying this info So i am satisfied to express that I have a very
    good uncanny feeling I discovered just what I needed. I such a lot without a doubt will
    make certain to don?t overlook this site and give it a glance regularly.

  • jeanswiki.org said on June 22nd, 2017 at 6:07 am

    My brother recommended I might like this web site.

    He was totally right. This post actually made my day. You cann’t imagine just
    how much time I had spent for this information!
    Thanks!

  • Bess said on June 22nd, 2017 at 6:17 am

    A motivating discussion is worth comment.
    I believe that you should write more on this topic, it
    may not be a taboo matter but typically people do not speak about such topics.
    To the next! Kind regards!!

  • Gudrun said on June 22nd, 2017 at 2:27 pm

    I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored material stylish.
    nonetheless, you command get got an impatience over that you wish be delivering the following.
    unwell unquestionably come more formerly again as exactly the same nearly a lot often inside case you shield this increase.

  • I am really loving the theme/design of your website. Do you ever run into any browser compatibility issues?
    A couple of my blog readers have complained about my blog not working correctly in Explorer but looks
    great in Chrome. Do you have any ideas to help fix this issue?

  • Shawnee said on June 23rd, 2017 at 8:43 am

    Greetings from Colorado! I’m bored at work so I decided to check out
    your blog on my iphone during lunch break.
    I love the information you provide here and can’t wait to take
    a look when I get home. I’m amazed at how fast your blog loaded on my
    mobile .. I’m not even using WIFI, just 3G .. Anyways, great site!

  • innovative security service said on June 24th, 2017 at 1:56 am

    I am curious to find out what blog platform you are
    using? I’m experiencing some minor security problems with my latest site and I
    would like to find something more safe. Do you have any suggestions?

  • card reader said on June 24th, 2017 at 3:23 am

    Quality posts is the key to invite the users to go to see the site, that’s what this web site is providing.

  • make money in 2 days said on June 24th, 2017 at 3:31 am

    Saved as a favorite, I love your blog!

  • www.dennisinv.com said on June 24th, 2017 at 6:03 am

    An interesting discussion is worth comment. There’s no doubt
    that that you should write more about this issue, it might not be a taboo
    matter but generally people don’t discuss such topics.
    To the next! Kind regards!!

  • car water said on June 24th, 2017 at 11:02 am

    Your mode of explaining the whole thing in this piece of writing is really
    good, all be able to effortlessly be aware of it, Thanks a lot.

  • My family every time say that I am wasting my time here at web, however
    I know I am getting familiarity every day by reading such fastidious
    posts.

  • Latasha said on June 24th, 2017 at 9:14 pm

    It’s very simple to find out any matter on net as compared to
    textbooks, as I found this article at this website.

  • Heya i am for the first time here. I found
    this board and I find It really useful &
    it helped me out much. I hope to give something back and help others
    like you aided me.

  • Hilda said on June 26th, 2017 at 8:39 pm

    Excellent beat ! I wish to apprentice while you amend your site, how could i subscribe for a blog web site?
    The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast offered bright clear concept

  • Milan said on June 27th, 2017 at 4:57 am

    I’m not sure where you’re getting your information, but great topic.
    I needs to spend some time learning more or understanding more.
    Thanks for magnificent information I was looking for this information for
    my mission.

  • Lucie said on June 27th, 2017 at 10:47 am

    Hi there to all, as I am truly eager of reading this website’s post to be updated regularly.
    It carries fastidious material.

  • car computer exchange said on June 27th, 2017 at 11:40 am

    It’s going to be finish of mine day, but before
    end I am reading this enormous article to improve my know-how.

  • www.smartmylife.fr said on June 27th, 2017 at 12:57 pm

    Tremendous issues here. I’m very glad to see your post. Thank you a
    lot and I’m having a look forward to touch you. Will you kindly
    drop me a mail?

  • automobile diagnostics said on June 27th, 2017 at 9:06 pm

    Great info. Lucky me I recently found your website by accident (stumbleupon).
    I have bookmarked it for later!

Add Your Comments

 
Copyright © 1999-2014 Nursing Jobs, LLC. All Rights Reserved.
Call 888.613.8844 (M-F, 7-5 Pacific)

Send a message